Foundations

The One Question You Need to Ask Before Planning Anything

Most people start with "Where?" or "When?". You need to start with "Why?".

Published June 14, 2025 • 4 min read
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You're planning a birthday party. You book a venue, hire a DJ, and order a cake. But then the party feels... disjointed. The music is too loud for talking, but nobody is dancing. The food is fancy, but everyone is hungry. Why? Because you didn't decide what the party was *for*.

Before you spend a dollar, you need to answer one question: "Why are we doing this?"

The 4-Step Clarity Check

Before you open LOMAevents, grab a sticky note and write these down:

  1. The Purpose: "I want people to dance" vs. "I want people to catch up." These are two different parties. Pick one.
  2. The Guests: Who are they? Your college friends who want shots? Or your work friends who want wine?
  3. The Constraints: "I have $300 and my apartment." Great. Now you know you can't hire a band.
  4. The Vibe: Relaxed? High energy? Fancy? Write it down.

How LOMAevents Keeps You Focused

It's easy to get distracted by cool ideas on Pinterest. "Oh, a chocolate fountain!" But does a chocolate fountain fit your "relaxed wine night" vibe? Probably not.

Pro Tip: Write your purpose on a sticky note. "This party is for dancing." If a decision doesn't help people dance, don't do it.

Your Next Action

Open LOMAevents, create a new event, and in the description, write one sentence: "This event is successful if..." Fill in the blank.

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